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One Club. One Identity.

One Club. One Identity.

By roger felton
19th June
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After 55 years Southwold RFC refreshes the club's brand identity

Dear Club Member

For several years now we have, as a club, lacked clarity as to our image and so our branding has become inconsistent. The Executive Committee of the club recently approved the exploration of a refreshed and more vibrant club wide identity.

Our current Southwold Jack logo was Adnams' original trademark which we adopted in 1964. Sadly it's showing its age and needs to be brought in to the 21st century in the same way so many other clubs, at all levels, have successfully done.

A wide variety of different design concepts were reviewed and discussed by the Exec before the final solution was unanimously agreed on, with the Southwold Jack still at its heart, to represent the club going forward.

Please download the attached PDF which shows the creative process and design rationale.

We hope you will be as excited about our new identity as we are, and will endorse our choice.

David Vaughan
Southwold Rugby


One Club. One Identity

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